It’s Time for Every Brand to Pick a Side

Jun 13, 2017
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The commodification of human being extends beyond the bioethical minefields of surrogacy and genetic engineering.  The corporate world has transformed its approach from selling commodities by branding them to commodifying you with their brand.

It appears that people are happy with the tribalistic practices of identity groups.  It gives them a sense of meaning as a value added to the product consumed.

The collapse of the public realm of common goods is, however, an alarming sign of the loss of a sense of shared human nature in the marketplace.  In fact, this loss might explain why people on the left and the right are willing to become tools of the corporate world.

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